Retail ops built for operators who run more than one location.
Planogram reset verification, footfall-based scheduling, four-wall margin dashboards, and seasonal hiring — for multi-unit retail operators who need every location looking the same and performing the same. $79/mo, unlimited locations.
How DohOps fits a retail operation
Six modules for the merchandising, staffing, and margin reality of a multi-location retail portfolio.
Planogram Reset Management
Assign reset sections with reference photos attached. Crew completes each section and submits a verification photo. AI compares to the planogram reference and scores the reset. No more hoping the reset crew followed the schematic.
Footfall-Based Scheduling
Configure staffing templates by traffic tier — off-peak, standard, high-traffic, and promotional. Align your door-counter data to the templates. Labor headcount scales with customer volume, not last week's schedule.
Four-Wall Margin Dashboard
Labor-as-a-percent-of-net-sales by location, shift, and day part. NRF benchmarks retail labor at 15–20%. When a store drifts above threshold mid-shift, managers see the alert in real time — before the week's P&L is locked.
Floor Set & Recovery Checklists
Photo-verified floor set tasks for new seasonal sets and weekly recovery. Each zone assigned to a specific associate. AI scores the completed floor against the reference image. Merchandising standards visible across every location from one dashboard.
Seasonal Hiring & Rapid Onboarding
QR-code apply in-store and online. Candidates reviewed in the app. Training modules delivered before first shift. Holiday staffing surge from 4 to 14 associates — managed in one pipeline, no spreadsheet required.
Multi-Location Roster Management
All your retail locations in one scheduling view. Cross-location employees scheduled and tracked correctly. Multi-state overtime rules per location. One payroll export for all stores — not one spreadsheet per store manager.
What retail operators see in week one
Outcomes from multi-location retail operators who started with the 30-day free trial.
Planogram compliance confirmed remotely
A 5-location specialty retail operator used DohOps to manage a chain-wide planogram reset for a seasonal changeover. The district manager reviewed completion photos from all 5 locations on their phone before leaving the first store — without driving to each location.
Holiday staffing ramped in 6 days
A 3-location retail operator posted QR-code apply links in-store on a Monday. By Saturday they had hired and onboarded 8 seasonal associates across all 3 locations — product training delivered in the app, schedules published before any of them left the building on their interview day.
Labor % normalized across locations
A 4-store operator discovered a 9-point gap in labor % between their best and worst-performing locations — same brand, same staffing model on paper. Scheduling visibility revealed one store was running 3 associates on slow Tuesday mornings while identical locations ran 2. One template change closed the gap in 2 weeks.
Recovery accountability restored
Photo-verified recovery checklists at close ended the "the closing crew said they did it" problem at two locations. Recovery quality scores improved measurably within the first two weeks — verified by opening-shift photos showing floor condition at start of business.
The pain we built this for
Multi-unit retail — particularly franchise-model or multi-banner specialty retail — has a merchandising compliance challenge that no other industry faces at the same scale: every location is supposed to look the same, and most of them don't. Planogram resets, floor sets, seasonal changeovers, and weekly recovery are the difference between a brand experience and a cluttered shelf. Without photo-verified task completion, you're taking the store manager's word for it — and the store manager is busy trying to cover a shift gap because someone called in.
The NRF (National Retail Federation) consistently benchmarks retail labor at 15–20% of net sales for specialty operators. Four-wall margin — the store-level profit before overhead allocation — is driven primarily by that labor line and your shrink rate. Most multi-location retail operators we've talked to are reviewing labor numbers weekly on a P&L, which means any drift above target is already in the past by the time they see it. DohOps shows you labor-as-a-percent-of-sales in real time, by location, by shift, by day part — so the correction happens during the shift, not after the quarter closes.
Footfall matters more in retail than in almost any other sector. A promotional weekend with double normal traffic requires double the floor coverage — but most retail schedules are built the same way every week, regardless of what's happening in the store. DohOps footfall-tier scheduling lets you build different staffing models for different traffic volumes, so your promotional events are actually staffed for the volume they generate, not the quiet Thursday they were scheduled like.
Seasonal hiring is where retail operations frequently break down. Going from 4 to 14 associates in 3 weeks — which is standard for holiday ramp — means you need to hire, onboard, train, and schedule 10 people in a compressed window. DohOps handles the entire pipeline: QR-code applications at the register, in-app training modules, schedule publishing, and first-shift readiness — all in one system. New hires can be producing on the floor within 24 hours of their interview.
Most-used by retail operators
The three modules that move the needle fastest for multi-unit retail portfolios.
AI Job Assignments
Planogram resets, floor sets, recovery tasks, opening and closing checklists — all photo-verified and AI-scored against reference images. Merchandising standards enforced at every location, every day.
Smart Scheduling
Footfall-tier templates, promotional event staffing, and availability-aware drag-and-drop for all your store locations in one view. Staff see their schedules on mobile. No more spreadsheet per store manager.
Hiring & Onboarding
QR-code apply in-store. Seasonal ramp from 4 to 14 associates in one pipeline. Product training and floor standards delivered in the app before the first shift. New hires producing on day one.
HIRING PORTAL — Post and manage every open retail position with pay ranges, shift types, and application tracking in one place
Retail Operations — FAQ
Every location should look the same. Now you can verify it.
30-day free trial, no credit card. Set up your locations, build your planogram reset checklists, and publish your first footfall-tier schedule — all in one app. Or book a 15-minute demo.