Built by an operator. For operators.
DohOps didn't come from a product team that surveyed franchise operators. It came from a 30+ year multi-unit operator who got tired of software that didn't understand what running stores actually looks like.
I built DohOps because I was the customer.
My name is Vikas Sharma. I've been a multi-unit franchise operator for over 30 years. Today I run 7-Eleven stores in Austin, franchise hotels under Marriott, Wyndham, and Choice brands in Central Texas, and a private gas station. I've been a member of 7-Eleven's National Business Leadership Council (NBLC) and Zone Leadership Council (ZLC), and I served as President of the Greater Austin 7-Eleven Franchise Owners Association. I've received a national award from 7-Eleven — a brand with 86,000 stores in 19 countries.
Here's what I learned in three decades of running multi-unit operations: the workforce and operations software industry builds tools for HR departments in corporate headquarters. Not for operators who are physically in their stores on Tuesday morning, looking at a labor report that doesn't match what actually happened on Monday night.
Most of what's out there charges per location — so the software bill grows every time your business does. It requires IT teams to set up. It generalizes across every industry instead of understanding the specific reality of a c-store at 2 AM or a hotel housekeeping shift with brand-standard compliance requirements.
So I built what I needed. DohOps started as the internal tool I built for my own portfolio. GPS clock-in because buddy-punching cost me real money. AI job assignments with photo verification because I couldn't physically be at every store to confirm who did what. Performance gamification because retention is a real problem when you're running 24-hour locations. No per-store fee because that's how you scale without the math working against you.
DohOps is now available to every multi-unit operator who's been frustrated by the same problems I was — and who wants a platform that was built by someone who has lived the job, not just studied it.
Credentials that earned DohOps the right to exist
Every feature in DohOps came from a real problem an operator with these credentials encountered.
30+ Year Multi-Unit Operator
Active franchisee across c-stores, franchise hotels, and a private gas station. Not a consultant who once helped operators — someone who still runs shifts today.
7-Eleven NBLC & ZLC Member
Member of 7-Eleven's National Business Leadership Council and Zone Leadership Council — advisory bodies that represent franchisees to corporate leadership. 7-Eleven operates 86,000 stores in 19 countries.
Greater Austin Chapter President
Former President of the Greater Austin 7-Eleven Franchise Owners Association — representing the interests of local franchisees, running operator education sessions, and mediating with corporate.
National Award Recipient
Recognized nationally by 7-Eleven for operational excellence across a brand with 86,000 stores in 19 countries. The kind of recognition that comes from actually running good stores, not from talking about it.
Franchise Hotel Operator
Active operator of Marriott, Wyndham, and Choice Hotels properties in Central Texas. Familiar with brand-standard audit requirements, housekeeping compliance, and the different workforce dynamics of hotel operations vs. retail.
Built in Austin, TX
DohOps is part of the DohAssist LLC ecosystem, headquartered at 14620 N IH 35, Austin, TX 78728. The team that builds it includes people who have worked inside franchise operations, not just around them.
What we're building — and why it matters
The multi-unit franchise operator is one of the most underserved people in the software industry. You're running a real business — often across multiple brands, multiple states, and multiple industries — but the tools available to you were designed for either the single-location small business or the corporate enterprise. Nothing in between.
DohOps is built specifically for the operator running 3 to 50+ locations across any combination of industries. The $79/month flat rate was a deliberate choice — because operators who are growing shouldn't face a software bill that grows at the same rate as their stores. Unlimited locations is not a marketing claim; it's a reflection of how operators actually scale.
The DohAssist LLC ecosystem includes DohAssist (back-office), DohShield (loss prevention), and DohOps (workforce management) — all built by the same team, for the same customer. The founder has been that customer for over 30 years.
Connect with Vikas on LinkedIn.
We're not trying to be the biggest workforce platform. We're trying to be the best one for the operator who actually runs stores — and to earn that by being the platform those operators recommend to each other.
About DohOps — FAQ
Talk to someone who has run the same stores you run.
Book a demo and see DohOps from the operator's perspective — not a product manager's slide deck. 15 minutes with someone who has been in your shoes for 30 years.